Nagharaj Abishek

Abishek is a writer and systems thinker exploring where tech, common sense and human experience meet. At ONiO he shapes narrative and brand strategy, and through NOUS he studies the patterns behind innovation, culture and how we perceive the world.

When Game Theory Helps You Eat Twice as Many Hot Dogs

Nathan’s 4th of July Hot Dog Eating Contest Nathan’s Hot Dog Eating Contest is a modern American ritual with a cult following. It’s an annual competitive eating competition where contestants try to eat as many hotdogs as they can within 12 minutes. For decades, Nathan’s Hot Dog Eating Contest was dominated by large, heavyset men. Not just this contest but competitive eating at large. Competitive eating was seen as a brute-force spectacle - not a technical sport. All that changed in 2001.

Nagharaj Abishek

Jan 19, 2026 — 4 min read

When a Fungus Redefined How We Understand Intelligence

We often associate intelligence with brainpower. With computational muscle. With complexity. But what if there's a whole other way to understand intelligence?

Nagharaj Abishek

Jan 16, 2026 — 5 min read

To New Beginnings

The year is 1995. Tom is in excruciating pain. His right arm hurts like it’s on fire! Tom is a retired veteran who fought in the Vietnam war.

Nagharaj Abishek

Dec 3, 2025 — 7 min read

Why We Do What We Do

At ONiO, we believe tech needs sense, not slogans. Sustainability is the floor, not a feature. Clarity over hype, data over drama. We build to make life better—and we’ll prove it with numbers, not noise.

Authenticity BusinessPurpose

Nagharaj Abishek

Sep 8, 2025 — 2 min read

Power of Purpose - The Relevance of An Authentic Mission Statement

Mission statements aren’t dead—they’re just mostly bad. A real one isn’t fluff, it’s fuel: simple, authentic, and a north star that keeps teams aligned when the grind hits. Done right, it’s not PR—it’s purpose.

marketing BusinessPurpose

Nagharaj Abishek

Sep 8, 2025 — 10 min read

Reframing Sustainability - An Evolution of The Profit Motive

Sustainability isn’t a moral badge—it’s common sense. The future belongs to businesses that create value across every level—individual, community, planet. Not a sales pitch, but strategy. Not virtue, just smart survival.

sustainability

Nagharaj Abishek

Sep 8, 2025 — 8 min read